Giovanni La Rosa is the founder of Goodie Goodie Production Co. and has been booking events throughout the city since 1998. He also writes, develops, and funds independent films.

How did you get started in the music biz?
Well…let’s see…In high school, I threw kegs in the woods…It kinda gets hazy after that.

What did it take to launch Goodie Goodie?
Impeccable character, unbridled willpower, and poor risk management. Sprinkle some other worldly goals on top of that and you have framed things quite nicely.

Best thing about the Philly music scene?
Alternative venues.

How do you select artists to perform at events?
I think you mean to say who tells artists what events they can play at. We really just look for one thing…. Talent (or some perversion of it that people will pay to see

Future plans for Goodie Goodie?
Feature films funded by Russian hedge funds and lottery scratch-offs.

Best memory at a show?
My best moments are ineffable. I can, however, tell you of an electric one. We had Gang Starr and the Beatnuts at the Electric Factory right after Big L died. The show ran fashionably late past curfew. Guru signaled a packed room to get their “L’s” in the air for encore just as the sound man shut us down. Bumpy Knuckles in full prison suit jumper with ball & chain disappeared off the stage. I heard some growling come from the sound board. Lights up! Sound up! “L’s” back up! Awe shit…BIG L REST IN PEACE!!

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